Lextran

Lextran had a bigger problem than lack of awareness. They had a negative public perception was magnified by a lack of cohesive Lextran communication. Internally, they had trouble with departmental silos. Many employees felt alienated. Both groups – internal and external – needed a friendly, trustworthy rallying cry to bring them together. We collaborated with Braley Design to create a logo inspired by connection. The colors eschew their old blue and update their green for more contemporary use. The result is a clear, friendly beacon to light the way for the next generation of great work at Lextran. We put together a system that could bring everything under one umbrella. Cohesive, simple, and strong.