AppHarvest

Your average tomato should not have to travel 1500 miles and spend five days in the back of a truck, boat, or train to reach your grocery store. It couldn’t taste good. It couldn’t be that great for you. Over half of what you’re paying for is fuel. So, it isn’t good for the planet, either. Additionally, chemicals banned in the US are exported to Mexico and South America, so that these tomatoes can withstand such a journey looking red and shiny. So, to summarize: this perfect looking tomato doesn’t taste good, it isn’t particularly healthy, its journey is bad for the environment, and the laborers harvesting are exposed to chemicals judged to be poisonous in the US. That sounds terrible, but it also sounds like a business opportunity.