Waterfront Park

Our work primarily addresses their perception problem. They are not a city park, so we created an identity that clearly differentiates them. And, secondarily, because they aren’t part of Louisville’s Metro Park system, they need support. We saw how intensely people love Waterfront Park. Asking people for money is never easy. So we made sure they were equipped with the necessary tools to clearly communicate who they are and why they need to stick around.