Castle & Key

2020

Scope of work

Brand
Campaign
Photography
Website

Project details

To say that Castle & Key is a historic renovation project is to stretch the term to breaking. The property was in such dramatic disrepair that they found an additional building once they started cutting back the honeysuckle. While the rebirth of the property is spectacular, what makes it especially compelling is the company’s vision. It would be easy for them to recreate another bourbon distillery. But, they aren’t satisfied with that. They are recreating how spirits are made and sold in Kentucky by focusing on seasonal releases with variety and character when the industry values consistency. And, since Kentucky is the best in the world at distilling spirits, they redefine what it means to be a distillery today.

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Additional credits

Design by Jennifer Cobb, Zack Graber, and Cat Wentworth
Writing by Carrie Shirley and Brad Flowers
Website development by Patrick Morrissey and Jordan Stewart
Photography by Chris Radcliffe
Videography by Justin Skeens
Product design by Stranger & Stranger
3D Rendering by Where Giants Roam