KyCAD

KyCAD was started by a small but decisive group of people, working under the accreditation of Louisville’s Spalding University to gain traction. In essence, they were renegades. They threw together their initial branding in an effort to get things off the ground. When they were graduating their very first class four years after their establishment, they engaged us to rethink their branding in order to reflect how their mission had grown. Our identity demonstrates this revolutionary sensibility rooted in a practical foundation. The central mark starts with that foundation and builds out. Used on its own, framing student work, or applied by hand – this mark is multivarious and dynamic. The colors are unexpected and energetic. And the language is confident. In short, this identity reflects the personalities of those drawn to this unique place.