Sword

Sword Performance is the antidote to a sports drink culture that prizes flash and glamour over substance and practicality. This brand’s flagship product was its drink mix, a hydration and nutrition source for people who sweat. Created by two doctors, Sword products use simple ingredients in unique formulas. They engaged us to create a brand identity, website, packaging, and other brand extensions to translate their product for a broad audience. Their new packaging and website we unveiled concurrently, along with newly branded swag. In the years since, we have helped Sword create new things, from branded water bottles to new products. Their next innovation came in the form of Sword Energy, chewable caffeine tablets that deliver clean energy when you need it most. We strategized the product’s messaging and launch.