Sensiba

In the brand identity, we set out to create a holistic image of the firm, bridging the gap between who they are and what they do — between their brand and their culture. We built a flexible, cohesive brand system that is ready to be adapted by teams working in different industries. A three-paneled logo stands with and differentiates from the big four accounting firms, its planes representing family, community, and firm as inextricable parts of one structure. The verbal identity is a toolkit — a set of refined, flexible messages that highlight the brand’s focus on people.